Vilnius Airport received the Excellence in Airport Marketing award for aviation marketing at the international route development forum Routes Europe 2016 held in Kraków. In the under 4 million passengers category Vilnius Airport surpassed other European air gateways and was only excelled by City Airport Bremen.
In the Routes Airport Marketing Awards airport marketing actions are evaluated by airlines’ representatives exclusively. This year the panel of judges was made up of employees from airBaltic, LOT Polish Airlines, TUI Thomson Airways, SAS, and Vueling. Created in 1997, the awards provide air carriers with a chance to evaluate the airports’ marketing efforts in attracting new routes, promoting them in society and increasing passenger flows.
“With route development in mind, we first sought to create uniform conditions for airlines at Lithuanian airports in Vilnius, Kaunas and Palanga. By consulting with air carriers, we created the measures for the development of new routes and the increase of the number of flights. To achieve a further stable growth in passenger numbers, we do not leave everything in the hands of airlines alone. We closely cooperate with other airports and tourism promotion organisations; together we organise marketing campaigns, various events, meetings or press conferences,” explained Jūratė Baltrušaitytė, Commercial Director at Lithuanian Airports.
According to her, there are over 400 active airports in Europe which actively compete with Lithuanian airports over the attention of airlines. Though the award was received for the previous year, this year is not the time to stop as well.
In March Lithuanian airports organised an aviation networking event, CONNECT, held in the capital; over 450 attendees saw Vilnius as an attractive destination. What is more, a delegation from Switzerland made of tour operators, travel agents, representatives from traditional and social media recently paid a visit to the country. According to the representatives from Germania, the airline which is going to launch flights between the Lithuanian capital and Zürich in June, a positive effect of this visit can already be observed on ticketing platforms.
Last year Vilnius Airport exceeded the number of 3 million passengers per year for the first time in the airport’s history. In 2015, 3.3 million passengers were handled in the capital, i.e. 13.4% more compared to the figures of 2014.
Source: Vilnius Airport
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